Thank you all for participating in the #beatcancer movement. The #beatcancer Guinness World Record attempt and donation of 5 cents ($.05) per mention officially ended on October 16, 2010 at 9am PST. Although we did not beat our record setting number of 209,771 mentions of #beatcancer within a 24 hour period, PayPal and SWAGG agreed to donate more than 5 cents per mention, totaling $20,000. In the meantime, we are keeping the counter of mentions going to show the enormous power of social media for social good.
#beatcancer doesn’t end here! SWAGG is committed to fight against cancer and you can help! Prior to the official product launch, consumers can pledge to download the SWAGG app below by submitting their e-mail address. SWAGG will then donate $1 to Stand Up To Cancer, up to $125,000.*