The attempt to beat the Guinness World Record for #beatcancer is officially closed.

#BeatCancer

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About #beatcancer 2010

Last year, a Guinness World Record was set by Everywhere, out of Atlanta, Georgia (raising more than $70,000) for the “Most Widespread Social Network Message” with #beatcancer. In 24 hours the one-word phrase #beatcancer set the record contributing to the 209,771 unique mentions on Twitter, Facebook and blog posts.

That’s not good enough.

This year, #beatcancer is back and supporters want to break their own record.

On October 15, 2010 at 9am PST the official #beatcancer race for a new record begins via the BlogWorld & New Media Expo .

To participate simply add the hashtag #beatcancer (all one word) to any tweet, Facebook status update or blog post. That’s it. Anyone who adds this phrase ensures that in addition to a world record, money will be donated to further the efforts of selected non-profit cancer organizations.

The hope is to spawn a worldwide online message and raise money to fight cancer. PayPal and SWAGG – a product from Firethorn, a wholly-owned subsidiary of Qualcomm – will donate ($0.05)* per mention of #beatcancer on Twitter, Facebook, or blog post during the 24 hour Guinness World Record attempt. All money will be donated to the designated cancer serving non- profits, LIVESTRONG Foundation, Bright Pink and Stand Up To Cancer.

Additionally, SWAGG’s commitment to the fight against cancer continues on from here. Prior to the official product launch, consumers can pledge to download the app at www.beatcancereverywhere.com. SWAGG will then donate $1 to each designated foundation, up to $125,000 each**.

A list of all organizations and a live stream of postings can be found at www.beatcancereverywhere.com. Follow @beatcancer for updates to see if you help set a new Guinness World Record.

*Up to a designated amount. **Upon e-mail validation and successful download of the application.

For more information contact:

EVERYWHERE

Liz (Pope) Schmidt
liz@sevansstrategy.com
(720) 381-4032

LIVESTRONG
lauren.willis@edelman.com

Stand Up To Cancer
Natalie Lent
nlent@id-pr.com

Randi Peck
rpeck@id-pr.com
(212) 774-6145

SWAGG
Andy McGowan
amcgowan@qualcomm.com
(678) 507-2612

PayPal
Jamie Patricio
jamiep@paypal.com

Guinness World Records
press@guinnessworldrecords.com